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Jon Kortajarena Captivates in Balmain Hair Couture Advertising and marketing marketing campaign

Jon Kortajarena Captivates
Jon Kortajarena wears a modern take on the classic quiff with a textured, windswept look for the Balmain Hair Couture campaign.
Jon Kortajarena wears a recent deal with the normal quiff with a textured, windswept seek for the Balmain Hair Couture advertising marketing campaign. {Photograph}: Quentin De Briey / Balmain

The Balmain Hair Couture spring-summer 2024 advertising marketing campaign embodies the fusion of conventional and trendy sorts. The monochromatic theme items a timeless backdrop, as a result of the principle Spanish model, Jon Kortajarena, brings straightforward sophistication to the advert.

Jon’s textured quiff, styled by Ilham Mestour, captures the sunshine and shadows, together with depth and movement to each physique. The advertising marketing campaign, shot by Quentin De Briey, showcases an intimate portrayal of vogue and persona.

Balmain Hair Couture Spring/Summer season 2024 Advertising and marketing marketing campaign

Models Jon Kortajarena and Esther Cañadas exude edgy sophistication as the stars of the Balmain Hair Couture campaign.
Fashions Jon Kortajarena and Esther Cañadas exude edgy sophistication because the celebs of the Balmain Hair Couture advertising marketing campaign. {Photograph}: Quentin De Briey / Balmain

Balmain celebrates its 50th anniversary with a advertising marketing campaign that could possibly be a visual homage to the mannequin’s heritage and future. Jon Kortajarena, recognized for his signature hair, fully encapsulates this bridge between eras. Alongside Esther Cañadas, the images reveal a narrative of hair as an expression of id.

Top model Jon Kortajarena captures a brooding intensity; his hair slicked back for the Balmain Hair Couture campaign.
Excessive model Jon Kortajarena captures a brooding depth, his hair slicked once more for the Balmain Hair Couture advertising marketing campaign. {Photograph}: Quentin De Briey / Balmain

Celine Martin’s grooming expertise enhances Mestour’s hair styling, resulting in a cultured and rousing look. The normal slick once more hairstyle nods to the earlier, whereas the raw texture speaks to a latest edge.

Jon Kortajarena and Esther Cañadas mark the 50th anniversary of Balmain Paris with their striking hairstyles: Jon's voluminous, windswept look pairs flawlessly with Esther's flowing, dynamic waves, both epitomizing the brand's luxurious hair couture.
Jon Kortajarena and Esther Cañadas mark Balmain’s fiftieth anniversary with inserting hairstyles. {Photograph}: Quentin De Briey / Balmain