Balmain Hair Couture unveils the next part of its Fiftieth-anniversary celebration with the spring-summer 2024 advertising and marketing marketing campaign, paying homage to enduring mannequin and trendy hair artistry. Sean O’Pry returns as a result of the necessary Balmain man, joined by Berite Labelle, collectively personifying the mannequin’s fashionable and fashionable spirit.

Sebastian Faena’s black-and-white photographs exude a primary however modern appeal to, positioning the fashions as reflections of the mannequin’s heritage and future.

Sean O’Pry for Balmain Hair Couture Advertising marketing campaign

The Savoir-Faire advertising and marketing marketing campaign highlights Sean’s hair as a result of the canvas for Balmain Hair Couture’s innovation. His varieties, a up to date quiff and a contemporary side half, are skillfully shaped and held with the mannequin’s premium hair merchandise.

Sean’s hairstyles seize the essence of Balmain’s utility and fashionable imaginative and prescient. Berite Labelle mirrors this price, her hair crafted beneath Ilham Mestour’s expert inventive route, forming a dynamic and stylish duo.

The Balmain Hair Couture advert is a narrative of legacy and modernity, statements of a mannequin that continues to have an effect on and dictate traits. The images, rooted in Balmain’s rich heritage, moreover look to the long run—to the next 50 years of Balmain’s journey in luxurious hair styling.